Currently being updated.
Automatic reload in seconds.


 
Subscribe: RSS Podcast iTunes
wikiofthedaymasto.ai
  Buy WotD Stuff!!
Episode 239             Episode 241
Episode 240

Birthday-number effect
Sun, 2017-Dec-31 00:15 UTC
Length - 2:35

Direct Link

Welcome to featured Wiki of the Day where we read the summary of the featured Wikipedia article every day.

The featured article for Sunday, 31 December 2017 is Birthday-number effect.

The birthday-number effect is the unconscious tendency of people to prefer the numbers in the date of their birthday over other numbers. First reported in 1997 by Japanese psychologists Shinobu Kitayama and Mayumi Karasawa, the birthday-number effect has been replicated in various countries. It holds across age and gender. The effect is most prominent for numbers over 12.

Most people like themselves; the birthday is associated with the self, and hence the numbers in the birthday are preferred, despite the fact that they appear in many other contexts. People who do not like themselves tend not to exhibit the birthday-number effect. A similar effect, the name-letter effect, has been found for letters: people tend to prefer the letters that are part of their name. The birthday-number effect and the name-letter effect are significantly correlated. In psychological assessments, the Number Preference Task is used to estimate implicit self-esteem.

There is some evidence that the effect has implications for real-life decisions. One lab study revealed an increase in a favourable attitude towards prices when they were secretly manipulated to match subjects’ birthday dates, thus resulting in a higher chance of purchase. However a second study using birth year as price did not lead to the same result. A study of the liking of products found that participants with high self-esteem liked products better if the product names unknowingly involved their birthday number and letters of their name. Some field research into the impact of the birthday-number effect on bigger life decisions (e.g. where to live) is controversial.

This recording reflects the Wikipedia text as of 00:15 UTC on Sunday, 31 December 2017.

For the full current version of the article, go to http://en.wikipedia.org/wiki/Birthday-number_effect.

This podcast is produced by Abulsme Productions based on Wikipedia content and is released under a Creative Commons Attribution-ShareAlike License.

Visit wikioftheday.com for our archives and sister podcasts. Please subscribe and never miss an episode. You can also follow @WotDpod on Twitter.

Abulsme Productions produces the current events podcast Curmudgeon's Corner as well. Check it out in your podcast player of choice.

This has been Raveena. Thank you for listening to featured Wiki of the Day.

Archive
2017:MayJunJulAugSepOctNovDec
2018:JanFebMarAprMayJunJulAugSepOctNovDec
2019:JanFebMarAprMayJunJulAugSepOctNovDec
2020:JanFebMarAprMayJunJulAugSepOctNovDec
2021:JanFebMarAprMayJunJulAugSepOctNovDec
2022:JanFebMarAprMayJunJulAugSepOctNovDec
2023:JanFebMarAprMayJunJulAugSepOctNovDec
2024:JanFebMar

Most Recent Episodes


Feedback welcome at feedback@wikioftheday.com.

These podcasts are produced by Abulsme Productions based on Wikipedia content.

They are released under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

Creative Commons License

Abulsme Productions also produces Curmudgeon's Corner, a current events podcast.

If you like that sort of thing, check it out too!


Page cached at 2024-03-26 03:27:25 UTC
Original calculation time was 3.4927 seconds

Page displayed at 2024-03-28 12:54:37 UTC
Page generated in 0.0036 seconds